Not all business development have network technology promotion team, so for many small and medium-sized enterprises will be SEO optimization management work outsourced to companies specializing in SEO, but before outsourcing, we have to understand the students some of the country about the basic theoretical knowledge of SEO, such as SEO will generally include what information services? How to evaluate the social effect of SEO services? How can we choose the right SEO service for Chinese companies? Only a full understanding of these can find the most suitable SEO company for their needs business.

First, search engine optimization services include what content?

1, search engine optimization services

SEO generally includes the optimization and improvement of website content and technology; website long-tail and brand keyword ranking enhancement; network analysis, diagnosis and strategy; keyword analysis; website structure analysis; user experience; competitor research; improved natural search traffic; and improved service ability of website maintenance team.

seo company SEO optimization service process

(1) Website diagnosis

(2) Development of implementation plan; and

(3) Training network to conduct maintenance staff

(4) Regular evaluation of the effectiveness of search engine optimization

(5) Implement the plan on schedule

Second, how to evaluate the effectiveness of SEO services

1, keyword ranking

Search engine optimization company will promise keyword ranking, but we still need to pay attention to the stability of keywords. Although keyword fluctuations are normal, if the number of fluctuations is large, the rankings fall rapidly, which means that the keywords may be temporarily refreshed.

2. The number and quantity of backlinks indexed

seo agency A SEO-optimized website, in other conditions remain unchanged, the amount of indexing and the density of the maximum number of backlinks will increase through.

3. Website traffic

To see whether the traffic data is stable, whether the traffic fluctuation is too large.

4、PR

PR is a mark of Google to evaluate the quality of the website. A website's PR will increase with optimization. Assuming that the SEO-optimized website has dropped from 4 to 1 or has been 0, it only means that the optimization has failed and is not in place.

5. Percentage of total search engine traffic

All other things being equal, if the search engine traffic does not increase, it means that the SEO optimization has failed.

6. Bounce rate

Bounce rate is followed by SEO optimization and gradually decline, jump out of the fewer visitors indicate that the more successful the optimization of the enterprise. If there is no company website bounce rate is 100 percent, the optimization work is also China 100 percent, then it can be said that through this design optimization is a failure.

Third, how to carry out the choice of seo services

1.google seo optimization If you don't arrange for professionals to update your website content according to certain requirements, the SEO effect will be difficult to maintain.

2, do not believe that you can guarantee that in a short period of time the technology for ranking analysis results, it is likely to be through cheating.

3, in order to do a good job of SEO, often need to carry out a comprehensive revision of the site, in this regard, the cost and time invested, the enterprise should also do a good job of fully estimated.