LED display market recovery: How do outdoor small-pitch LED screens gain market share?
As outdoor fine-pitch LED screen technology matures, the pixel pitch of outdoor LED displays is further reduced. The outdoor and semi-outdoor digital signage ma...
As outdoor fine-pitch LED screen technology matures, the pixel pitch of outdoor LED displays is further reduced. The outdoor and semi-outdoor digital signage market will be a potential market for outdoor fine-pitch LED screen applications. The size demand structure of the outdoor digital signage market has changed, with medium and large sizes being more popular. In recent years, following the indoor small spacing, small spacing LED displays have developed rapidly.
LED outdoor large screen dot spacing is getting smaller and smaller! On the one hand, with the commercialization and popularization of LED displays, the prices of outdoor small-pitch products are no longer so high, greatly reducing the cost of building outdoor large screens! On the other hand, the use of large outdoor screens with small spacing can bring high-definition visual enjoyment to the audience, which can clearly disseminate information and enhance the brand style.
Outdoor small spacing generally refers to outdoor LED display products with a point spacing of less than 5mm. Traditional outdoor displays are mainly used for long-distance viewing, so products are mainly concentrated in the "large spacing" category. The complex outdoor environment has put forward higher requirements for the original display terminal, among which "high brightness", "high protection" and "tolerance" are the primary prerequisites.
At this level, small-pitch LED has a natural and absolute advantage in replacing traditional LCD digital signage. In particular, floor-standing displays for close viewing are gradually moving towards smaller pitches such as P4, P3, and p2.5. Suitable for near-viewing distance applications, small-pitch LED screens are more popular in market segments such as information kiosks/newsstands, floor-standing bus stops, chain luxury store windows, community information playback, outdoor seat-mounted advertising, light pole screens and other market segments.
In recent years, the number of pedestrian streets and commercial plazas in cities has gradually increased, and a large number of well-known domestic and foreign brands and luxury goods have increasingly settled in these commercial streets. Playing brand information on LEDs is also becoming more and more popular, and outdoor small-pitch LED screens have become the new "darling" for business promotions. At present, there is a huge demand in the market for displays with a pitch of about P2.5, which is also a huge motivation for LED display manufacturers to develop outdoor small pitches.
Driven by the market demand for outdoor commercial displays, outdoor small-pitch LED displays already have considerable market development space. Today's display screens are developing towards intelligent, ultra-thin, lightweight, and networked. As the technology matures, small-pitch LED displays with easy assembly and high performance are widely used in the market. The superimposed use of human-screen interactive technologies such as 3D and VR/AR makes outdoor small-pitch displays more vivid. With the support of these interactive technologies, the development prospects of outdoor small-pitch LED displays are very promising.
There is no doubt that the outdoor large-screen market occupies a decisive position in the LED display industry, and the outdoor small-pitch market is also ushering in new changes. With the further improvement of outdoor small spacing products, its development prospects will become even broader!