For newbies, buying a watch may be confusing, even if the budget is sufficient. The main role of wearing a watch is to look classy, in addition to considering the brand positioning and style modeling of the watch, whether it can be realized later is also a reflection of the residual value.TUDOR Royal M28323-0001 However, there are four types of watches do not meet the above criteria!

First, brands whose main business is not watches:

Some luxury brands have clothes and bags as their main business, and their brand recognition is very high. They also see the watch as a piece of cake and want a piece of it. Strictly speaking, they are not fashion watches. Because most of the fashion watches are miscellaneous brands that came out of nowhere, the watches are sold at a very cheap price, only a few hundred and a thousand dollars or so.

And like GUCCI and LV such as the main business of non-watch luxury brands, their watches are generally sold at a price of 10,000 to 20,000 to start, many styles of price has been more expensive than the luxury watch brands. But their watch styles, market recognition is very low.TUDOR Black Bay 39 M79660-0001 The money spent a lot, wear up completely not up to the effect of the famous watch, and will even be considered by others do not understand the watch.

Second, the attention is very low niche watches:

There are many watch brands, and there are many brands that once had a peak moment of high light regardless of their fame or manufacturing process and movement level. But the influence of the brand is the need for persistent marketing and publicity, some because of the early for the Chinese market is not enough attention, resulting in many consumers simply have not heard of these brand names.

The audience of the watch crowd decided its later recycling value, visibility is not high gradually became a niche brand.TUDOR Glamour Double Date M57103-0005 For example, Parmigiani, Girard-Perregaux and other brands, wearing a complete lack of identity, want to realize the time is naturally priced, and ultimately can only be realized at a cabbage price.

Third, the homogenization of particularly serious watches:

The so-called homogenization is particularly serious watch style, is the case shape are the same, in fact, is the same watch. But it casually modify the dial, pointer, scale, case or strap color, it can evolve dozens of styles. Inevitably, this makes people feel bland and even a sense of being teased.

But often these brands feel very good about themselves, perhaps because the research and development of new models has not been a breakthrough, such as Panerai, Blancpain, Audemars Piguet, etc., perennial rely on one or two popular styles of non-stop frying leftovers, continued to consume the value of their own brands, the future of this type of watch brands will not go far.

Fourth, the premium rate is particularly high watches:

The premium rate of a watch means that a watch is obviously officially priced at 50,000 yuan, but you want to buy it to spend 100,000 or so. The reason it comes down to this is simply because some of its dials have a more unusual color. Because they are more sought after, the price goes up. Whereas you can get it for just the original price if you go for the more conventional black or white dials.

Watch premiums were pioneered by Rolex, but Patek Philippe and Audemars Piguet have taken them to new heights. After all, Patek Philippe is rare and known as the "King of Watches", and its models are truly collectible. The vast majority of Rolex and Audemars Piguet models, however, seem to be a bit overvalued. Try to stay away from watches with premium price tags.

After all, a watch is not a necessity, it's just a piece of high end decoration that adds a little extra flair. It is enough to choose a model with a high brand recognition, good reputation and reasonable price.