What are the advantages of being an SEO?

Experienced lecturer at Zhenyang College, specializing in cross-border e-commerce independent station training.

Learn what SEO is before you talk about its benefits. youfind SEO stands for search engine optimization in Chinese. Search engines such as Baidu and Google can optimize and do not have to communicate. The number one page on Baidu is not necessarily the number one page on Google.

Whenever you search for something on a search engine, paid ads appear first, followed by SEO-ranked pages. SEO ranks second only to SEM, or paid advertising.

When I search shoes on Google, the first result is advertising, then we don't have the word "advertising" or "AD" search analysis results, it's SEO.

The question is, is search engine optimization or SEO better, or is it more important?

SEO makes more sense in the long run, but SEM makes more sense in the short term.

Due to the lack of permanent paid advertising, you need to rank high and bid well in the SEM category, otherwise you will rank lower. Some big brand words, classified words, are basically dominated by big people from all walks of life. Unless you build your own brand one day, it is almost impossible to outbid them. If you buy your own brand word, chances are you will rank higher than them.

SEO benefits include:

Firstly, you do not need to spend money or spend less to make your own web page ranking the world has become higher, attracting the attention of searchers, so as to introduce free use or low-cost traffic.

There is no distinction between categories and patterns in search engine optimization, that is, no matter what a website is used for, search engine optimization done well can almost do no harm, after all, free traffic, of course the more the better, but more importantly, free search your keyword traffic, which is certainly more accurate than some.

Search engine users trust non-advertising content more because of high accuracy. Search engines always make advertising results and natural search results exactly the same under the same conditions, making it difficult to distinguish between the two. As a result, SEO traffic is more recognized by users.

However, SEO faced a few challenges:

Since SEO has no money or less money, the impact will be slower, based on years as the time dimension.

People who do SEO are aware of the sandbox period for corporate websites, but we have not officially acknowledged it. In simple terms, the website goes through a "small black room" phase for 6 months or more before it can fully develop and be visible. During this time, constant optimization and management of website quality is necessary to improve its weight, site structure analysis, and relevant content. The better the quality of website service, the shorter the sandbox period will be and the more easily the website will be able to appear online.

3. Increased competition, increased difficulty. SEM rankings are basically fixed, some keywords have been in the Red Sea market for a long time, each page's position is so small, and when you subtract paid search engine marketing products, you can compete for a smaller position, naturally getting more and more difficult, as you aren't on the first page, so it's not so obvious.

The following are the benefits and difficulties of search engine optimization. If you have any questions, please contact me privately.